Rien T. Segers

For a long time, Rien T. Segers was Professor of Asian Business Culture at the University of Groningen. Now he is Director of Asian Strategy of the three Northern Dutch Provinces. In addition, he serves as Professor of Asian Business Strategies at the Hanze University of Applied Science in Groningen and as Research Fellow at the International Institute Clingendael in The Hague. This article is adapted from a chapter in a forthcoming book: Asia: Reshaping the Global Economic Landscape (Aix-la-Chapelle: Shaker, 2013), which he wrote together with Trevor Stam.